HITOHATA Produces "ASAKUSA CULTURE & LIGHTS 2026"

HITOHATA Produces "ASAKUSA CULTURE & LIGHTS 2026"

Using the entire town of Asakusa as its stage, "ASAKUSA CULTURE & LIGHTS 2026," a new event that blends the distinct appeals of traditional culture and illumination, will finally begin on October 30, 2026, produced by HITOHATA, INC.

By combining Asakusa's unique history and charm with lighting displays that color the town at night, the event reportedly aims to show visitors a side of Asakusa they have never seen before.

One of the highlights is that it can be enjoyed differently by day and by night: during the day, visitors can experience the depth of Asakusa through cultural activities, and after dusk, the streets are wrapped in soft light. The light displays set in Asakusa at night are also likely to become popular photo spots.

The event looks set to be a fresh experience for both locals and tourists. Behind the aim of creating a lively community are also hopes of revitalizing shopping streets and surrounding areas, as well as the night-time economy.

The timing suits the long autumn nights, and it is arguably the perfect season to enjoy the event while strolling through the Asakusa streets as the weather begins to cool.

Details on the venue layout and program are still to be announced, but it is an event we hope many people will visit as a chance to discover new charms of Asakusa.