Perfume Brand "Hatenko" Carrying Asakusa's History Makes Its First Appearance at Isetan Shinjuku

Carry Innovate Co., Ltd. has announced that its perfume brand "Hatenko" will make its first appearance at Isetan Shinjuku's event "Salon de Parfum 2026."

"Hatenko" is known as a brand that captures Asakusa's history and cultural background in its fragrances, and is characterized by a concept that fuses tradition with innovation. This debut at Isetan Shinjuku offers a chance for a brand from Asakusa to attract attention at a department store event in central Tokyo.

With an item symbolizing Asakusa's culture and history being introduced at a large event outside the local area, it is expected to help convey the charm of Asakusa to a new audience.

Details on the exhibition period and the products on sale are scheduled to be announced at a later date.