Tomei Shoten by freee POP-UP Store to Open at Hankyu Men's Tokyo

Tomei Shoten Inc., a group company of freee K.K., will open Tomei Shoten by freee, its second location and a pop-up store, at Hankyu Men's Tokyo (Yurakucho, Chiyoda-ku, Tokyo) on October 14, 2026.

A Special Store Marking the 15th Anniversary of Hankyu Men's Tokyo

The store is scheduled to operate for a limited time, from October 14, 2026 to mid-April 2027, on the 7th-floor "VINTAGE & REVIVAL" floor of Hankyu Men's Tokyo, which is celebrating its 15th anniversary. Tomei Shoten has achieved full-year profitability, and it aims to create a real-world space where small businesses and consumers meet directly in a place with books.

A New Experiment Combining a Showroom and a Retail Store

The products on offer are mainly items from long-established companies that have excellent technical skills and attractive products but have had few opportunities for exposure in central Tokyo, as well as from companies starting new challenges. By combining a "showroom" created together with freee users and a "retail store," the store offers new encounters and sales opportunities in Tokyo.

About Tomei Shoten in Kuramae

• A small bookstore that shares everything "transparently," from management information such as sales to day-to-day happenings
• About 3,000 books are displayed on shelves arranged by concept
• The in-store monitor features the AI assistant manager "Kurage AI"
• Address: 3-13-14-1F Kotobuki, Taito-ku, Tokyo (1-minute walk from Exit A5 of Kuramae Station on the Oedo Line)
• Staffed hours: Mon, Thu, Fri, Sat, Sun 12:00–19:00; unstaffed operation at all other times