WEGO Opens at Asakusa ROX 3G, 3rd Floor

WEGO Opens at Asakusa ROX 3G, 3rd Floor

WEGO, an apparel brand that originated in Harajuku, will open a new store on the 3rd floor of Asakusa ROX 3G on September 17. Centered on street style, the brand adds individual twists that break free from conventional frameworks, offering items that incorporate the latest trends of the moment.

The lineup goes beyond apparel to include a wide range of fashion accessories such as bags and accessories, with items planned to help expand your coordination options. Souvenir items unique to the Asakusa area are also said to be on display in the store, making it a place you can casually drop in on while sightseeing or strolling.

How the trend-savvy lineup, honed in Harajuku, will blend into Asakusa's streetscape full of old-town charm is another highlight, and that contrast is well worth seeing. For locals and visitors to Asakusa alike, this adds a new shopping option.

On opening day, the store is expected to be busy with shoppers who have been eagerly awaiting its debut. If you are shopping or sightseeing nearby, this is a new store worth stopping by.