Long-Established Wagashi Shop "Funawa" Opens a Store on Cake.jp

Funawa, a long-established wagashi shop in Asakusa that has carried on its traditions since its founding in 1902 (Meiji 35), has opened a store on Cake.jp, a sweets mail-order site operated by Cake.jp Co., Ltd. For many fans, it will be welcome news that flavors long loved by locals and tourists alike can now be enjoyed at home without visiting the shop. The signature "Imo Yokan" (sweet potato yokan) is known for its simple yet deep sweet potato flavor and has been loved across generations. The elegantly sweet "Anko Dama" (sweet bean paste balls) are also part of the lineup, making it easier to choose them as gifts or as everyday snacks. It is significant that traditional wagashi, once available only by visiting Asakusa, can now be obtained online at any time. It should also be a reassuring option for those who live far away and have had difficulty visiting, and for those who want to recall a nostalgic taste after a long time. With this new store, products that previously could only be purchased at the shop in Asakusa can now be ordered from all over Japan. By delivering the shop's traditional flavors widely through an e-commerce site, it is expected to attract new customers. Why not take this opportunity to savor at home, at your leisure, a treasure filled with the skill and history of a long-established shop?