BEAMS JAPAN to Open a Limited-Time Store in Asakusa

BEAMS Inc. has announced a new expansion of its select shop "BEAMS JAPAN." In addition to a permanent store opening in Kotohira, Kagawa Prefecture on October 31, the company will also open limited-time stores in Asakusa and Hakone.

BEAMS JAPAN is known as a select shop that introduces traditional crafts and local brands from across Japan, and it has been actively expanding into tourist destinations. Asakusa is an area visited by many tourists from Japan and overseas, and the limited-time store will add a new option for Asakusa souvenirs.

Additional information on the specific period and location of the store is expected to be announced. It is an initiative drawing attention as a store expansion in the Asakusa area.

Against the backdrop of a rise in international visitors to Japan, pop-up and limited-time stores have been opening one after another in the Asakusa area, and this BEAMS JAPAN opening is thought to be part of that trend.