Matsuya Asakusa 95th Anniversary Celebration Festival

From Wednesday, October 28 to Tuesday, November 3 (public holiday), 2026, the anniversary event "Oishii 1 Shukan" (Delicious Week) will be held for one week at "Space of Asakusa" on the 1st floor of Matsuya Asakusa.

Participating Brands

The lineup includes the hugely popular , , a long-established tsukudani (food simmered in soy sauce) shop rooted in the local community, as well as and , both making their first appearance at Matsuya Asakusa. Each brand will also offer limited-edition items for the anniversary festival.

Featured Limited-Edition Items

• Imano Fruit Factory "Naruto Kintoki Premium Parfait": 1,080 yen. A limited-edition parfait made lavishly with seasonal Naruto Kintoki sweet potatoes. Limited to 20 per day.
• Classic Picture Book Cookie Tin "Nenai Ko Dare da" Gift Box: 3,888 yen. Comes in a box with a design that evokes the world of the picture book. Limited quantity.
• Curious George Ningyoyaki: 700 yen for 6 pieces. Sayama Matcha Cream is a limited-edition flavor.
• Yanagibashi Komatsuya "Edomae Tsukudani 3-Type Set Wrapped in Tenugui": 2,400 yen. A limited-edition set of raw small shrimp (ami) tsukudani, Katsuo Komachi, and Itogiri Kombu wrapped in a tenugui cloth. The tenugui is available in either navy or vermilion.

In addition, , which opened in the basement level last October, will also have a special pop-up stand. *All prices include tax. Items may change or be unavailable depending on weather and other conditions.