Masterpiece Picture Book Cookie Tin Selection by Cake.jp (Matsuya Asakusa)

Cake.jp, an online shop specializing in cakes and sweets, is holding a pop-up store at Space of Asakusa on the 1st floor of Matsuya Asakusa, "Masterpiece Picture Book Cookie Tin Selection by Cake.jp," selling cookie tins in collaboration with picture books. The event runs for 7 days, from Wednesday, October 28, 2026 to Tuesday, November 3 (national holiday).

This popular event has been held at more than 50 locations across Japan. Collaboration products featuring picture books loved by a wide range of generations are on display, including "The Very Hungry Caterpillar," "Nontan," "Neinai Ko Dareda (Who Won't Go to Sleep?)," "Pan Dorobo (The Bread Thief)," and "Ringo Kamoshirenai (It Might Be an Apple)."

Highlights

• The cookies are made without wheat, eggs, or milk, and the ingredients are carefully selected
• Designer tins that can be used as small item cases after the cookies are finished
• To mark the 95th anniversary of Matsuya Asakusa, a gift box containing the "Neinai Ko Dareda" cookie tin is on sale
• The "Neinai Ko Dareda Ramune Tin," a hit on social media, and the new "The Very Hungry Caterpillar" Ramune tin are also available

Event Details

• Venue: Space of Asakusa, 1st floor, Matsuya Asakusa (1-4-1 Hanakawado, Taito-ku, Tokyo)
• Hours: 10:00-19:00
• Prices: Cookie tin 3,564 yen (tax included), gift box 3,888 yen, Ramune tin 1,080 yen

The product lineup may change. They also make great souvenirs or celebration gifts.