Pop-ups AsakusaEnded<Daikanyama Chez Lui> Special Sale
Published Oct 6, 2026
, popular for its cakes and baked sweets inspired by "Parisian street corners," is opening a limited-time pop-up at the Main Entrance Event Space of Matsuya Asakusa.
Last year, marked the 50th anniversary of the opening of its first store. To commemorate the occasion, it is preparing a limited quantity of the 50th Anniversary Design Reissued Tin Assortment.
Featured Products
- 50th Anniversary Design Reissued Tin Assortment (5,400 yen): Baked sweets that were made from the company's founding until the early 2000s have been recreated with their original recipes and packed into reissued tins. The set includes two tins: "Petits Fours Secs," with 4 kinds of sweet cookies, and "Petits Fours Salés Apéritif," with 4 kinds of savory pies.
- Mont Blanc Marron (692 yen): Plenty of French chestnut cream is piped onto fresh cream, for a light finish that melts in the mouth.
- Canelé de Bordeaux (389 yen): A traditional pastry from the Bordeaux region of France, with an appealing chewy, moist texture.
For those who remember the old days, it will bring back memories, and for younger generations, it offers the taste of French sweets rooted in history and tradition, with a sense of novelty. All prices include tax. Images are for illustration purposes only.
- DatesOct 7, 2026 〜 Oct 13, 2026
- VenueMatsuya Asakusa
- Address1-4-1 Hanakawado, Taito-ku, Tokyo
- Source松屋浅草





