Ekimise Japanese Sweets POP UP Store

Ekimise Japanese Sweets POP UP Store

A POP UP store that Japanese sweets lovers won't want to miss is now being held at the special venue on the 1st floor of Asakusa Ekimise. Hand-picked popular Japanese confectionery shops from all over the country gather here, offering a "weekly-changing" treat, rather than a daily-changing one. Because the lineup changes with each visit, there is always something new to discover no matter how many times you come.

Many limited-edition items available only at the venue are also on offer, making the selection perfect for anyone looking for a travel memento or a small souvenir. The lineup ranges widely from the traditional flavors of long-established shops to trendy, creative Japanese sweets, making this an event that fans of sweets-shop hopping should not miss.

Its convenient location, where you can stop by during a stroll around Asakusa, is another welcome point, and the ease of dropping in while out shopping is part of the appeal. Paying attention to the weekly changes and wondering which shop will appear next may be another fun way to enjoy it.

Why not take this opportunity to enjoy the charms of Japanese sweets from across the country here in Asakusa?