Kimono Queen Contest 2027

The "Kimono Queen Contest 2027" will be held in Asakusa, full of old downtown (shitamachi) charm, gathering about 300 kimono beauties from all over Japan. Contestants who have passed the regional preliminaries will come together at the final in the Main Hall of Asakusa Public Hall, where kimono experts will judge them comprehensively on their kimono appearance, coordination, hair and makeup, and walking.

Highlights

• Contestants of a wide range of ages, from their teens to their 60s, take part. The event is also popular as an occasion to wear kimono that have been sleeping in the closet.
• One Grand Prix, two Runner-up Prizes, two Judges' Special Prizes, one Incent Prize, a Pair Family Prize and many other category awards will be selected.
• Winners will receive lavish bonus prizes such as a pair trip to Okinawa, a diamond necklace, and a furisode with obi.

Past winners have been active as models and as assistants at award ceremonies at international competitions, as part of efforts to spread kimono culture. The Grand Prix winner will serve as a PR ambassador and promote kimono to the world through activities such as modeling and presenting. In addition, through a tie-up with the "Incent Group," to which Mizuki Yamamoto, Hinako Sakurai, Natsuki Deguchi and others belong, the Incent Prize winner will be given the right to take part in the final audition, opening the way to a modeling debut.

Event Details

• Date: February 23, 2027 (national holiday)
• Venue: Asakusa Public Hall, Main Hall (1-38-6 Asakusa, Taito-ku, Tokyo; 5-minute walk from Asakusa Station)
• Entry fee: 3,300 yen (tax included) per person
• Entry deadline: Wednesday, January 13, 2027
• Categories: Furisode, Formal Wear, Casual Antique, Pair Family
• Eligibility: Women aged 16 and over (married or unmarried), among other requirements
• How to apply: Via the dedicated web page (https://www.kimono-contest.com/)

Organized by the Kimono Queen Contest 2027 Project Committee; produced and operated by Hakubi Kyoto Kimono Gakuin.