Tsuki no Usagi Asakusa Store Grand Opening

The imagawayaki specialty shop "Asakusa Imagawayaki Tsuki no Usagi Asakusa Store" will hold its grand opening near Shin-Nakamise Street in Asakusa on Thursday, October 22, 2026. It is operated by MARU Co., Ltd.

Premium Red Bean Paste from a Long-Established Bean Paste Maker

The chunky red bean paste (tsubuan) is cooked by a long-established bean paste maker founded in 1950 (Showa 25). Made with carefully selected 100% Hokkaido-grown adzuki beans and a method handed down from the previous generation, it is finished with a modest sweetness. With a focus on the balance when eaten together with the batter, you can enjoy both the fragrant batter and the flavor and texture of the adzuki beans.

The Thinking Behind the Brand

The brand name likens the round imagawayaki to the moon, and the leaping rabbit to a symbol of progress and rising fortune. The tsubuan imagawayaki is stamped with a crescent moon and a leaping rabbit brand. The concept is "A Japanese sweetness that soothes you in a single bite." The shop aims to be a specialty store that is easy to choose for everyday snacks as well as for gifts to bring home to family.

Products

• Tsubuan (chunky red bean paste): 230 yen (excluding tax)
• Custard: 230 yen (excluding tax)
• Set of 5: 1,000 yen (excluding tax)
• Seasonal limited items also available

Business hours are 10:30–20:30. The shop is located at Inaba Building, 1-20-10 Asakusa, Taito-ku, Tokyo. Products, prices, and sales methods are subject to change.