"#Katsudon Makes People Happy Asakusa" Opens in Front of Asakusa ROX: A Specialty Shop for Katsudon Not Bound with Egg

A New Style of Katsudon, Not Bound with Egg

"#Katsudon Makes People Happy Asakusa" (2 Nishi-Asakusa, Taito-ku) opened on October 27 along Kokusai-dori Street in front of Asakusa ROX. It is operated by Yushin (Koto-ku), which opened its first store in Nihonbashi in 2022 and has since expanded to areas such as Ginza and Akasaka. The Asakusa store is the 7th store including franchised (noren-wake) stores, and the 4th directly operated store.

The "Tojinai Katsudon" (katsudon not bound with egg) is distinguished by not simmering the egg and cutlet together; instead, a freshly fried cutlet is placed on top of a fluffy, grilled egg. The key point is that the cutlet does not get soggy from the egg, so you can enjoy the crispy coating. The shop name and product name are registered trademarks, and a patent has been applied for on the method.

Carefully Selected Ingredients and Menu

The pork is "Momo-buta," SPF pork from Akita Prefecture, sourced chilled and never frozen. The eggs are branded eggs, and the rice is "Tako rice" from Chiba Prefecture, among others.

• "#Tojinai Katsudon" Regular (2,280 yen), Premium (2,880 yen)
• Tonkatsu set meal, Katsu curry
• "Towering Shrimp Bowl" (2,780 yen)

The first store in Nihonbashi served only katsudon, but the Asakusa store has widened the choices. About 70% of orders are katsudon.

Support for International Visitors

The reason for opening here is "we want more people from abroad to know about us." In the shop, you can scan a QR code and order from menus in English, Chinese, Korean, and other languages. The company does not advertise, and has grown its customer base through taste and word of mouth.

Open 11:00–22:00.