ENGAWA ASAKUSA Original Drink "Asakusa Sunset" Now on Sale

ENGAWA ASAKUSA, a multi-purpose store in Asakusa 2-chome, will begin serving its original drink "Asakusa Sunset" at its cafe & bar on Thursday, November 12, 2026.

This non-alcoholic drink is inspired by Asakusa at dusk, with the sunset coloring the surface of the Sumida River and the lights beginning to glow along Nakamise.

Features of "Asakusa Sunset"

• Fragrant hojicha (roasted green tea) combined with a madder-red syrup from MIYAYOSHI, made with "Tsuyuakane" ume plums grown in Arida, Wakayama
• Served iced, with the color shifting from the ume syrup settled at the bottom of the glass up into the hojicha, creating a gradient like a sunset sky
• When stirred, the sweet-tart flavor of the ume layers over the aroma of the hojicha, leaving a crisp aftertaste
• Price: 700 yen (tax included); available for eat-in or takeout

New Products at the Select Shop

From the same day, new products from four brands will be available at the select shop.

• MIYAYOSHI: An ume liqueur brand using Tsuyuakane plums. Alcoholic and non-alcoholic options available
• Odate Kogeisha: Bento boxes and sake vessels made of "Odate Magewappa," a traditional craft of Akita
• Kirin "Electric Salt": Salt-reduction support tableware that uses a weak electric current to make saltiness easier to perceive. Winner of a Special Award at "OMOTENASHI Selection 2026"
• Kokusai Display Kogyo "oscilloglass": Mechanical hourglasses are back in stock

The cafe & bar will also serve an ume liqueur soda (900 yen). Be sure to stop by during your stroll around Asakusa. Open 10:00–19:30 (last order 19:00); closed on Wednesdays.