"Rocky Chaya" Debuts at Rocky Kanai in Asakusa Yokocho

A New Project Born from Students' Ideas

Spice Works Holdings Co., Ltd. worked on its first industry-academia product development project with the Business Design Department of Tokyo Business Academy from April to September 2026. Forty students proposed nine plans to solve management challenges faced by restaurants, and "Rocky Chaya" was created by combining three of them.

Authentic Japanese Sweets Enjoyed on the Engawa

Asakusa Yokocho is an all-weather yokocho on the 4th floor of a building, very close to Senso-ji. Making use of Rocky Kanai's engawa (veranda) space, it offers Japanese sweets that tourists can easily stop by for while strolling around town. Its distinctive appeal is the surprise of enjoying authentic Japanese sweets at an izakaya.

Highlights of the Menu

• "Fried Macaron": A unique item presented so that it can be enjoyed like takoyaki
• Two kinds of Japanese parfaits inspired by Asakusa's rickshaws, incorporating the keyword "vessel"

The aim is to create a new reason to visit during idle hours.

Future Outlook

Going forward, the company plans to collect and analyze data such as customer reactions and sales performance, and to verify the project's effectiveness from a marketing perspective. The location is 4F Rakutenchi Building, 2-6-7 Asakusa, Taito-ku, Tokyo.